Increase in chicken exports: exploring overseas markets
Release time：2025-02-11
In the context of the relative overcapacity of domestic chicken production capacity, enterprises and the government have taken active actions to jointly promote the growth of chicken exports.
(1) Corporate strategy
Taking Chunxue Food as an example, as a company that has been deeply engaged in the chicken food industry for many years, it has actively adjusted its strategy in the face of market changes and achieved remarkable results.In the first half of 2024, Chunxue Food followed the business policy of “expanding the market, increasing production, and reducing costs”. The slaughter volume increased by 38% year-on-year, and the sales volume of fresh chicken products reached 63,000 tons, an increase of 40% year-on-year.At the same time, the export volume of chicken prepared products has also achieved a significant increase, reaching 10,000 tons, an increase of 25% year-on-year, and the proportion of export operating income increased to 26%. This data fully reflects the company's strong performance and competitiveness in the export market of prepared vegetables.
In terms of market development, Chunxue Foods takes the newly put into operation of the new factory through the EU registration and certification as an opportunity to seize the favorable opportunity of changes in the US dollar exchange rate and further develop the European market; at the same time, it strives to obtain the registration and certification of Southeast Asian countries, develop the Southeast Asian market, and increase the construction of diversified channels in overseas markets.In the first half of 2024, Chunxue Food will set up a research and sales center in Shanghai. In addition to the research and sales center at the headquarters and the research and sales center previously established in Qingdao, there are currently three research and sales centers.Through multi-point layout, it can be closer to the consumer market and customers, facilitate rapid response to market demand, and realize the seamless connection between product research and development and market demand.
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